We are niche

Niche was created to celebrate the originals—the timeless brands and the artistry behind them.

Fashion’s evolution has brought us to a point where style is taken more seriously than ever—yet somehow, it’s led to a play-it-safe mindset.

We believe there’s room for charm and wit without losing the look. Style should invite conversation, not conformity.

We’re not here to tear fashion down—we’re here to loosen it up. To celebrate creativity, not just branding. To wear something thoughtful, without overthinking it.